1. Select the top journalists who could be interested in your business and company
Quality is the only way to achieve an important presence in the media. Select one journalist for each media, take care about his needs and try to win his confidence.
First concentrate efforts in financial newspapers offline and online like Expansión, Cinco Días, El Economista, El Confidencial, El País, El Mundo…
Second, open you media contacts to press agencies: Europa Press, Agencia EFE, Bloomberg…..
Third, wait that other journalists ask for you, answer their requirements and incorporate them in you media database.